top of page

/ Bol.com / Sinterklaas

5K1N is the new skincare brand launched by Gabson in 2023. The brand distinguishes itself by its scientific nature, while keeping a human approach.

Client

Bol.com

Agency

DEPT®

Strategy

Willem Maijvis

Creative

Lisa Kapan, Tim Menko, Danique de Bies

Production

Raquel Wijngaarde, Ruth Heida

Direction

Bram Koopman

Edit

Jeroen Feenstra, Amor Meijer

Design

Vincent Botman, Bart van der Hoorn

Music

Studio Barkie, Amp.Amsterdam

Sound

Earforce

Account

Eveline de Groot

PM

Bonnie van den Heuvel

Sinterklaas - Hero Image.jpg

The ask

An adventure-packed game for children to help Sinterklaas find his lost boat and all the toys.

Sint - App overview.png

Travelling to every corner of the world in Sinterklaas’ Big Toy Mystery.

In the first flight on their social account, we focus on creating awareness about the brand among potential followers and inspiring them on what 5K1N could do for them.

Travelling further than Sinterklaas has ever travelled.

In the first flight on their social account, we focus on creating awareness about the brand among potential followers and inspiring them on what 5K1N could do for them.

→  Check out @5k1ncare

5K1N - Posts Mockup.png
bottom of page