/ Bol.com / Sinterklaas
5K1N is the new skincare brand launched by Gabson in 2023. The brand distinguishes itself by its scientific nature, while keeping a human approach.
Client
Bol.com
Agency
DEPT®
Strategy
Willem Maijvis
Creative
Lisa Kapan, Tim Menko, Danique de Bies
Production
Raquel Wijngaarde, Ruth Heida
Direction
Bram Koopman
Edit
Jeroen Feenstra, Amor Meijer
Design
Vincent Botman, Bart van der Hoorn
Music
Studio Barkie, Amp.Amsterdam
Sound
Earforce
Account
Eveline de Groot
PM
Bonnie van den Heuvel

The ask
An adventure-packed game for children to help Sinterklaas find his lost boat and all the toys.

Travelling to every corner of the world in Sinterklaas’ Big Toy Mystery.
In the first flight on their social account, we focus on creating awareness about the brand among potential followers and inspiring them on what 5K1N could do for them.



Travelling further than Sinterklaas has ever travelled.
In the first flight on their social account, we focus on creating awareness about the brand among potential followers and inspiring them on what 5K1N could do for them.
→ Check out @5k1ncare

