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/ Gabson / 5K1N

5K1N is the new skincare brand launched by Gabson in 2023. The brand distinguishes itself by its scientific nature, while keeping a human approach.

Client

Gabson b.v.

Agency

DEPT® Agency

Strategy

Stefanie Kaandorp

CD

Manuel Di Tolve

Art

Pim van Bommel, Danique de Bies, Anita Rangel

Copy

Lisa Kapan

Design

Christian Lank, Sander van Lit, Danique de Bies

Account

Ayaan Nour

PM

Bonnie van de Heuvel

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The ask

A fresh look for Gabson's new skincare brand 5K1N, along with a social strategy to introduce them to the public.

Scientifically charged, with a human touch.

In the first flight on their social account, we focus on creating awareness about the brand among potential followers and inspiring them on what 5K1N could do for them.

A social flight to spread brand awareness and inspiration.

In the first flight on their social account, we focus on creating awareness about the brand among potential followers and inspiring them on what 5K1N could do for them.

→  Check out @5k1ncare

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